About us
We develop disruptive brand ideas that change culture and drive impact.
Who we are
TBWA\RAAD is The Disruption® Company. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges, achieve transformative growth and acquire a greater share of the future.
Why we’re different
We are “always in Beta,” which makes innovation an imperative. That innovation flows bottom up, never the other way around. That’s how we were named one of the Middle East’s Most Innovative Companies by Fast Company for two years in a row in 2023 and 2022.
TBWA is a collective of agencies born local and united by our shared belief in Disruption and creativity. That means we are a multicultural organization defined by the uniqueness of every person from every city, country and continent in which we reside. We are not clones or inheritors of a single founder’s legacy. We have many founders, who have all left a mark on what we are today.
What we value
Collective spirit
We believe that none of us is better than all of us. That problems are best solved together, in partnership and with diversity, equity, and inclusion.
Doing the brave thing
We are paid to make a difference, not to maintain the status quo. That isn’t always easy. It takes courage to challenge and push at the right times.
Good enough is not enough
We hold ourselves to the highest standards across the board. It is our entrepreneurial core that keeps us aiming upwards.
Uncommon humanity
To our people, our clients, our communities, and our planet.
The world has never been more in need of radical solutions. Gradual improvement is not enough. Disruption is the antidote to incrementalism.”
Jean-Marie Dru
Chairman, TBWA\Worldwide
Leadership
Ramzi Raad
Chairman, TBWA\RAAD ME
Reda Raad
CEO, TBWA\RAAD ME
Salwa El-Meniawy
Chief Financial Officer
Muriel Lechaczynski
Chief Growth Officer, TBWA\RAAD
Claudinia Harper
Director of People
Derek Green
Chief Creative Officer
Wassim Abi Salloum
Managing Director – Nissan United
Joe Lahham
Managing Director
Noah Khan
Regional Head of Digital & Innovation Africa and Middle East, TBWA & DAN
Santiago Cuesta
Executive Creative Director
Romy Abdelnour
Head of Communications
Rony Skaf
Executive Digital Director
Catherine Bannister
Chief Strategy Officer
Frederico Roberto
Executive Creative Director
Dan Leach
Managing Director Saudi Arabia
Tony Kayouka
Head of Social and Content
Our Clients
About TBWA Worldwide
TBWA Worldwide (tbwa.com) is a top-ten ranked global advertising agency collective that uses Disruption® methodologies to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, and Sotheby’s. Follow TBWA on Twitter, Instagram, LinkedIn and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Sibling Companies
Ready to disrupt?
Address
Emaar Square –
Burj Khalifa \
Building 1 \ Floor 6
P.O Box 40604
\ Dubai \ U.A.E.
f: +971 4 426 7335
Telephone
t: +971 4 425 8888
Email
[email protected]
Ready to disrupt?
Drop us a note.
New Business Inquiries
Muriel Lechaczynski
[email protected]
PR/Corporate Communications Inquiries
Romy Abdelnour
[email protected]