About us

We develop disruptive brand ideas that change culture and drive impact. 

Who we are

TBWA\RAAD is The Disruption® Company. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges, achieve transformative growth and acquire a greater share of the future.

Why we’re different

We are “always in Beta,” which makes innovation an imperative. That innovation flows bottom up, never the other way around. That’s how we were named one of the Middle East’s Most Innovative Companies by Fast Company for two years in a row in 2023 and 2022.

TBWA is a collective of agencies born local and united by our shared belief in Disruption and creativity. That means we are a multicultural organization defined by the uniqueness of every person from every city, country and continent in which we reside. We are not clones or inheritors of a single founder’s legacy.  We have many founders, who have all left a mark on what we are today. 

A montage of pictures of TBWA agencies

What we value

Collective spirit

We believe that none of us is better than all of us. That problems are best solved together, in partnership and with diversity, equity, and inclusion.

Doing the brave thing

We are paid to make a difference, not to maintain the status quo. That isn’t always easy. It takes courage to challenge and push at the right times. 

Good enough is not enough

We hold ourselves to the highest standards across the board. It is our entrepreneurial core that keeps us aiming upwards. 

Uncommon humanity

To our people, our clients, our communities, and our planet. 

The world has never been more in need of radical solutions. Gradual improvement is not enough. Disruption is the antidote to incrementalism.

Jean-Marie Dru
Chairman, TBWA\Worldwide

Our Clients

About TBWA Worldwide

TBWA Worldwide (tbwa.com) is a top-ten ranked global advertising agency collective that uses Disruption® methodologies to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, and Sotheby’s. Follow TBWA on Twitter, Instagram, LinkedIn and like us on Facebook.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Sibling Companies

Ketchum Raad ME

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment, Ketchum Digital, Ketchum Global Research Network, Ketchum Sports, MMG (clinical trial recruitment), and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. A unit of Omnicom Group, Ketchum frequently collaborates with other marketing disciplines to deliver optimum, strategic and creative programming for its clients.


Beirut Central District, Georges Haddad Avenue, Saifi 581A Building

+961 1 561550
+961 1 561660
+961 1 561766


An Diab, Casablanca, Morocco. Postal Code: 20050,

+212 522 79 80 80

+212 522 79 80 90

Souad Benyahia
[email protected]

Rachid Hamdad
[email protected]


Algiers, Algeria. Postal Code: 2463

+213 21 36 03 41

+213 982 50 19 10


Po Box: 926975 Amman, 11190 Jordan

+962 6 5525545

+962 6 5522687


Postal code: 13039, Kuwait

+965 2575 1383

+965 2575 1387


1bis, Rue Tarek Ibn Zied, Mutuelle ville, 1082 Tunis, Tunisia

+216 71 288 000

+ 216 71 287 873


Villa 10 Street 5, Maadi, Cairo

+20 122 2151022

Ready to disrupt?

Emaar Square –
Burj Khalifa \
Building 1 \ Floor 6
P.O Box 40604
\ Dubai \ U.A.E.
f: +971 4 426 7335

Ready to disrupt?

Drop us a note.

New Business Inquiries

PR/Corporate Communications Inquiries

Romy Abdelnour[email protected]

Career Inquiries