Our Point of View
While there’s much to learn from the past, we’re more interested in shaping what’s ahead. We’ve invested in unique capabilities across cultural insight, data strategy and innovation. Alongside our partnerships with best-in-class data and intelligence experts, we have all the building blocks for an unparalleled world view; making us the leaders of Now & Next.
One of our key sources of strategic strength is Backslash, TBWA’s cultural intelligence unit powered by over 300 Culture Spotters across 45 countries. A dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities.
Backslash’s latest report explores food through the lens of climate change, cultural heritage, technology, and more. Dig in to learn how businesses can create a brighter future through food.
Edges are meaningful cultural shifts with the scale and longevity to propel a brand towards a greater share of the future. Discover this year’s Edges.
Employee experience is front and center as our relationship with work continues to be called into question. Download the report to learn how employers and employees can co-create an experience that benefits both sides.
NEXT is our global innovation practice that imagines, prototypes and tests new creative formats in the latest technology, guiding brands beyond the buzzwords and into new spaces.
Our perspectives in the news
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Drop us a note.
New Business Inquiries
Muriel Lechaczynski
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PR/Corporate Communications Inquiries
Romy Abdelnour
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