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A Life Together

A Life Together

Ülker

Overview

Ülker brought nostalgia to life in a heartwarming film that tells the story of how one simple can carry through generations.

Capturing life’s sweetest moments and simple pleasures, the campaign highlights how the brand has been a companion through life’s milestones in Saudi Arabia – from the first bite to passing it on to loved ones.

More than chocolate, Ülker is a memory shared by families across the Kingdom.

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Laws under attack

When violence escalated in Lebanon in 2024, and the last operational hospital in the country’s south became a direct casualty of targeted attacks, it marked more than the destruction of a medical facility, it symbolized a growing disregard for international humanitarian law, despite the Geneva Convention’s explicit protections established over seven decades ago.

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