All-new Nissan Magnite
Nissan
Overview
To launch the all-new Magnite, Nissan Middle East in partnership with TBWA\RAAD flipped the script on traditional car marketing. Four content creators from diverse backgrounds were handed the keys with just one brief: shoot the Magnite their way, with no filters, no rules, and full creative freedom.
The result: a raw, unfiltered look at the Magnite through the lens of real voices from the streets. Each creator brought their own style, story, and spirit, turning the campaign into a bold expression of authenticity and individuality.
