Drive Back

The announcement of the royal decree allowing women to drive in Saudi Arabia was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through traditional advertising media, Infiniti was on the road, documenting an incredibly heart-warming story. Rawan Hamza, a young Saudi woman who has been living abroad and had never driven in her own country before, drove over 800 kms from Dubai, UAE to Saudi Arabia, accompanied by her brother, and to surprise her mom back home.