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du

Overview

In the ever-evolving nation of the UAE, du is on a mission to make life easier through seamless connectivity, customizable lifestyle services, and simple finances.

With the introduction of two transformative B2B sub-brands – du Tech and du Infra – the brand has embarked on an exciting new chapter in its journey to become a fully integrated digital services provider. This visionary transformation marks a significant milestone for du, empowering businesses and governments across the UAE to lead in the era of digital transformation.
 
The launch of du Tech and du Infra reflects du’s dedication to redefining the digital landscape by offering tailored solutions that enhance operational efficiency and drive growth in an increasingly interconnected world. These new sub-brands will equip businesses with cutting-edge technologies and advanced infrastructure solutions, enabling them to adapt and excel in the competitive digital market, paving the way for a smarter, more connected tomorrow.

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Persil at Dubai Fashion Week

This year, Persil celebrated sustainability in fashion at Dubai Fashion Week’s Spring/Summer 2025 edition with its “Love at First Fabric” exhibition. As a sponsor of the fashion event, Persil unveiled a bold new chapter in fabric care with the relaunch of Persil Shampoo, a detergent specially designed to protect and renew colored and dark garments.

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