Giving Art a Voice
Louvre Abu Dhabi
TBWA\RAAD Dubai
Overview
Louvre Abu Dhabi has released a unique film to announce the museum’s reopening after lockdown, starring classic pieces including The Bohemian, The Mona Lisa, The Young Emir, The Bactrian Princess; as well as Vincent Van Gogh.
The animation depicts a live WhatsApp group chat featuring the famous artworks who voice their feelings around the recent lockdown, in their own unique way. The reopening of the museum is revealed by The Bactrian Princess on the WhatsApp chat, sparking joy and excitement amongst the other artworks:
The WhatsApp chat film went viral across social media platforms, garnering thousands of views and comments in just a few hours. This creative approach and messages were extended across other mediums including digital posts, out-of-home, TV and radio.
The museum has re-opened its doors on June 24, taking all precautionary measures so visitors can enjoy their experience and be as safe and comfortable as possible, establishing itself as a mindful museum.
