Camel Power
Nissan
TBWA\RAAD Dubai
Overview
To help bring clarity to the endless discussions about the inherent off-road capabilities of SUVs in the Gulf market, Nissan introduced Desert Camel Power- a radical new concept which will eventually revolutionise the way vehicles are evaluated for desert performance.
Developed by Nissan engineers, “Desert Camel Power” uses a scientifically proven formula to determine, in an accurately measurable and reproducible way, how a given vehicle will perform in typical desert off-road conditions.
Awards
2017 \ Cannes Lions \ Silver
2017 \ Lories \ Grand Prix \ Gold
2017 \ Disruption Awards \ Merits
2018 \ Dubai Lynx\ 2 Grand Prix \ 4 Silver \ 2 Bronze
2018 \ MENA Cristal Festival \ Grand Cristal \ 5 Gold \ 2 Silver
2018 \ WARC Awards \ Bronze
2018 \ Cannes Lions \ Bronze
2018 \ Loeries \ 2 Bronze
2018 \ Clio Awards \ Silver
2018 \ Loeries \ 2 Bronze
2018 \ WARC MENA Awards \ Warc MENA Prize \ Research Excellence Award
018 \ Clio Awards \ Silver
