TBWA\RAAD Dubai name


One of the UAE’s most striking characteristics is its diversity. As a melting pot of people from more than 200 countries, the Emirates is home to tolerance and coexistence. As such, it’s not a rare sight to find an Egyptian and Emirati (as seen in this film) partnering to open a small food business. The film uses humor to tell the story of how one internet router catapulted a food cart business from humble beginnings to a successful future.


Realistic Savings

Bankers is an insurance provider that has been operating in the region for a while. They knew how challenging it was to talk about retirement and they wanted to develop a campaign to promote their retirement plans. The problem is that people generally don’t think about retirement until they get close to the age of retiring. By that time, it’s too late to invest in a plan that will make the retirement period a smooth ride. On top of that, in the Arab world, many (if not all) parents rely on their kids to support them when they are older.