Kefa Parts
AAC
TBWA/RAAD Dubai
Overview
Nissan wanted to raise awareness among its car owners on the danger of fake spare parts, and prove to them without a shred of doubt that they have absolutely no idea how to tell the difference between fake and genuine parts.
During the grandest assembly for avid car lovers; Dubai International Motor Show, we decided to sell the most ridiculous fake spare parts…ever. Rearranging the letters of the word “FAKE”, we created a brand called “KEFA” offering an air filter, fuel injector and brake rotors. Except, they’re really a kitchen strainer, printer toner and shower drain respectively.
Awards
2018 \ Dubai Lynx \ Bronze
2018 \ Loeries \ Bronze
