Bribe Bucket
KFC
Overview
KFC Arabia has brought a finger-lickin’ good twist to the virtual battlefields of Call of Duty with “Bribe Bucket”—an unconventional campaign that lets downed players negotiate their survival using KFC vouchers as in-game currency.
Leveraging Call of Duty’s proximity chat, this first-of-its-kind activation turns fried chicken into the ultimate bargaining chip, allowing players to plead for mercy and secure their way to victory.
To maximize reach and engagement, KFC kicked off the campaign with a TikTok film and dropped limited-edition “Bribe Buckets” to influencers and gamers.
With players wagering their fate on chicken and streamers capturing the action, KFC Arabia is proving that sometimes, the most powerful weapon isn’t a gun-it’s a fried chicken bucket.
