Korean BBQ
KFC
Overview
KFC Arabia launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, culturally-aware chaos.
The brand partnered with Wonho Chung, the world’s only Arabic-speaking Korean comedian, to introduce Korean flavors to the region. But instead of playing it safe with a standard endorsement, they let Wonho become the overconfident “expert” who meddles with the recipe, rewrites the messaging, and even attempts to rebrand KFC as “Korean Fried Chicken.”
Spoiler: the kitchen staff lock him out.
The campaign, created with TBWA\RAAD, tackles a real paradox: how do you localize a global food trend without losing authenticity, or your brand identity? The answer: lean into the tension with humor and self-awareness.
Rolling out across digital, social, and in-store, the launch targets young, trend-driven audiences and loyal Twister fans looking for their next go-to order.
