KFC Loyalty Program
KFC
Overview
In a gesture of gratitude to its loyal customers, KFC has unveiled its exciting new “Loyalty Program,” designed to reward the brand’s most devoted clients.
With this campaign, every bite brings more than just satisfaction – it offers a chance to earn points and win incredible rewards. Participants can accumulate points with every purchase of their favorite finger-lickin’ good meals and redeem them for exclusive offers, discounts, and even free KFC! Members of the loyalty program will enjoy tailored benefits, including special deals, early access to promotions, and personalized experiences based on their favorite orders.
The program’s engaging structure invites customers to crunch, earn, and win, with the thrilling possibility of scoring free KFC for a whole year. To spread the word, KFC launched a comprehensive 360-degree campaign featuring engaging rap tracks, videos, TV commercials, digital content, and compelling out-of-home advertisements, all designed to celebrate and reward its devoted fans.