Nugg It. Dip It. Crunch It.
KFC
Overview
KFC Arabia has introduced its newest menu item: Chicken Nuggets, bringing a finger lickin’ good flavor to an all-new addition.
The ‘Nugg It. Dip It. Crunch It.’ campaign goes beyond a simple product launch to it creates a cultural moment. Designed to resonate deeply with Gen Z and millennial audiences in the GCC, the campaign aligns with KFC Arabia’s vision to modernize its menu and strengthen its connection with younger audiences.
At the heart of the campaign is a hero film commercial, strategically adapted for video-led social media platforms, ensuring maximum engagement with digital-first audiences. Additionally, traditional channels play a key role in amplifying the campaign’s reach. By leveraging a mix of digital and traditional media, KFC aims to maximize visibility for its newest product, reinforcing its finger lickin’ good legacy with an irresistible new bite.
