Original Fake Games
KFC
Overview
KFC flipped the script on a universal internet frustration: fake mobile game ads that promise everything and deliver nothing. With the “Original Fake Games” campaign, the iconic fried chicken brand turned clickbait into real, playable mobile games – bringing to life the infamous rolling barrels, giant pins, and trapped king scenarios, and finally delivering the experience gamers were promised but never got.
In a region where gaming is booming, the campaign tapped directly into gaming culture, not as an outsider capitalizing on a trend, but as a brand fluent in the language of gamers, offering authenticity, unpredictability, and real fun.
KFC didn’t stop at downloads. By partnering with gaming influencers and and cleverly placing real ads where fake ones usually appear, the brand sparked conversation, built engagement, and earned the trust of gamers – proving once again that the original is always better than the fake.
