Thoum-Taaky
KFC
Overview
When KFC flavors becomes obsession, they deserves poetry.
To introduce the limited-time Thoum-Taaky menu, KFC Arabia and TBWA\RAAD celebrated bold garlic (thoum) and pickles by turning familiar favorites into full-on flavor statements.
Rather than simply spotlighting ingredients, the creative idea leans into the emotional truth behind the craving: this is the kind of taste people don’t just enjoy, they obsess over enough to write poetry about.
Through playful verse, local humor, and a distinct cultural flair, the campaign turns product storytelling into entertainment, elevating elevating everyday menu communication into a memorable, social-first, and conversation-worthy experience.
A series of campaign videos rolled out across digital and social platforms, inviting audiences to watch orders turn poetic as the combination of crunch, pickles, and bold garlic seasoning was reframed as a full-blown love story.
Thoum-Taaky from Kentaaky. For the love of garlic.
