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Launch Film

Launch Film

LIAMO Pasta

TBWA\RAAD Lebanon

Overview

With Lebanon entering a third year of crisis, traditionally imported brands have a hard time finding a market, and Lebanese customers are turning towards locally-made products, which are easier to come by and more affordable. This change in household choices, however, shouldn’t become a compromise on quality. And so, LIAMO introduced its own range of Lebanese pasta, prepared the authentic way, and matching original Italian quality.

For the launch, it was decided to take the production all the way to the source: Italy, joining forces with local Italian talents and professional actors to produce a film under the slogan: Pasta from Lebanon that’s driving Italians crazy.

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