Nissan Patrol The Ultimate Test
Arabian Automobiles Company (AAC)
TBWA\RAAD Dubai
Overview
AAC has launched “The Ultimate Test” to demonstrate the remarkable capabilities of the Nissan Patrol’s safety features.
The campaign redefines how we showcase safety features through a captivating series of humorous films. The storyline follows a young protagonist as he takes on his father’s challenging “actual test” to earn the right to drive the car. Each episode highlights a specific safety feature.
From Intelligent Emergency Braking to the Intelligent Around View Monitor and Intelligent Back-Up Intervention.
By blending entertainment and education, Nissan engages viewers and delivers an important message: safety can be fun and relatable.
