Saudi Founding Day
Nissan
Overview
From North to South, East to West, Nissan Saudi marked Founding Day with a Ramadan film honoring a local identity that defies the ordinary and shapes the future.
Created with TBWA\RAAD, the cultural and emotional film follows four individual journeys across the Kingdom, each representing a region through traditional attire and a Nissan vehicle that reflects its distinct identity. As every driver moves with purpose, carrying the stories and pride of their roots, the journeys become a tribute to the diversity that defines Saudi Arabia.
The different roads ultimately converge at one shared Iftar table, where food, memories, and heritage come together in a powerful moment of unity.
Through this symbolic gathering, Nissan becomes part of the celebration, bridging the narratives of the past with the aspirations of tomorrow and capturing one powerful truth: while every region has its own rhythm, the Kingdom’s foundations remain steadfast, grounded in pride, resilience, and belonging.
