OMO Tag
Unilever Lebanon
TBWA\RAAD Dubai
Overview
To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and grown-ups – decided to disrupt in-store sampling, moving away from supermarkets and taking its product to people’s clothes, before they go out and get dirty.
Introducing: the OMO Tag, made completely out of OMO laundry detergent and 100% water-soluble. Just remove the tag and place it inside your washer. One tag is enough to remove the dirt of 3 garments.
Awards
2019 \ Dubai Lynx \ Grand Prix \ Gold \ 2 Silver \ 2 Bronze
