Unleash the Beast
Nissan Patrol Nismo
TBWA\RAAD Dubai
Overview
To launch its new Patrol NISMO, a car that symbolizes power, thrill and prestige, Nissan created a film that showcased the new car in a mysterious yet engaging manner, along with a high-tech version of an Arabian Horse. Arabian horses are seen as a symbol of power, luxury, speed, grace and pride. We brought it to life in a modern, high-tech avatar through visual effects, made of elements from the car itself, thereby becoming a symbol of the powerful and luxurious beast the Patrol Nismo is.
There is tension, drama, and suspense with all of it coming to a natural close when the hero rides the tech-horse majestically, signifying the thrill of the Patrol NISMO in all its might and glory.
