Persil at Dubai Fashion Week
Persil
Overview
This year, Persil celebrated sustainability in fashion at Dubai Fashion Week’s Spring/Summer 2025 edition with its “Love at First Fabric” exhibition. As a sponsor of the fashion event, Persil unveiled a bold new chapter in fabric care with the relaunch of Persil Shampoo, a detergent specially designed to protect and renew colored and dark garments.
This unique activation, brought to life in collaboration with some of the industry’s visionary fashion figures, highlighted the powerful connection between fabric care and fashion. The initiative invited audiences to rethink their approach to fashion by advocating for a more sustainable, longer-lasting wardrobe that reflects both fashion-forward and eco-conscious choices.
Through this impactful showcase, Persil reaffirmed their commitment to excellence in fabric care, sustainability and fashion.
