Shift+K+F+C

KFC Arabia

TBWA\RAAD Dubai

Overview

KFC redefined food ordering for gamers in the Middle East by turning its brand name into a cheat code and the first-ever shortcut to order a meal.

Knowing how valuable gaming time is to gamers, KFC thought of the coolest and fastest way to order. A way that they were familiar with. While combinations of different keys can trigger a certain cheat code, there was no cheat code to getting fried chicken to your door.

Introducing: The KFC cheat code. The fastest and easiest way to order chicken: Shift + K + F + C

2021 \ Dubai Lynx \ 2 Gold \ 3 Silver \ 3 Bronze

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