Slow Trends
Connect
TBWA\RAAD Dubai
Overview
Lebanon is a country that thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. This campaign tackles that slow connectivity with humor and uses unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake.
Awards
2017 \ Loeries \ Silver
2017 \ Dubai Lynx \ 2 Gold \ 2 Silver
2017 \ MENA Effies \ 3 Gold
2018 \ Dubai Lynx \ 2 Gold \ 3 Bronze
2018 \ Warc Awards \ Gold \ Smart Spender Special Award
2018 \ Loeries \ Silver
2018 \ WARC MENA Awards \ Silver
2018 \ MENA Effie \ Silver
2019 \ Dubai Lynx \ Grand Prix
