Start Something
Careem
TBWA\RAAD Dubai
Overview
Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message: “Start Something”.
Start Something: start a conversation, start a journey, start a change. Because ‘You don’t have to be someone to start, you just have to start to be someone.’ An invitation for everyone, with no exception, to move forward, to take that very first step and to believe, because nothing ever happens by standing still.
