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Start Something

Start Something

Careem

TBWA\RAAD Dubai

Overview

Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message: “Start Something”.

Start Something: start a conversation, start a journey, start a change. Because ‘You don’t have to be someone to start, you just have to start to be someone.’ An invitation for everyone, with no exception, to move forward, to take that very first step and to believe, because nothing ever happens by standing still.

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Wrong Place

Dubai is perceived as a land of opportunity by many. People from all over the world pack their bags, move away from their loved ones, leave the homeland they grew in to experience the ‘Dubai Life’.

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