#StopTheMyths – Driver
MTV Lebanon
TBWA\RAAD Lebanon
Overview
MTV Lebanon has launched an awareness campaign in collaboration with TBWA\RAAD Lebanon, using humor and sarcasm in times of adversity to raise awareness on the dangers of spreading fake medical advice and encourage Lebanese citizens to #StopTheMyths and register for the vaccine.
Lebanese people are widely known for being skeptical and relying on themselves for just about everything, which has made them knowledgeable renowned experts in every single topic that comes to mind, including medicine.
However, when it comes to the COVID-19 pandemic, giving improvised advice and medical prescriptions can be misleading and dangerous.
To convey the urgency of getting vaccinated and encourage registration, MTV Lebanon aired two humorous films inspired by daily life scenarios, which end with a powerful wake-up call: “The vaccine is our only way out of the COVID-19 pandemic”.
