Swarovski X Ariana Grande Capsule Collection
Swarovski
Overview
Swarovski made a bold statement in the heart of Dubai with a breathtaking digital takeover of the Burj Khalifa, celebrating the launch of the Swarovski x Ariana Grande Capsule Collection. The iconic tower lit up in stunning brilliance, reflecting the elegance and crystal-inspired aesthetic of the new collection.
The digital OOH spectacle was brought to life with creative content crafted by TBWA\RAAD’s very own team. A dazzling moment that blended fashion, fame, and futuristic storytelling – cementing Swarovski’s place in the spotlight of cultural and creative relevance in the region.
