The Art of Air




Daikin, the expert of smart air solutions, has partnered with TBWA\RAAD to launch its new brand campaign, in a very unconventional way.

In a cluttered category where brand communication is mainly focused on the performance of air products and their latest technology, Daikin chose a more inspiring approach, shifting to a

human-driven conversation which highlights the most invisible yet crucial asset of human life: Air.

Air is life. It impacts the body, mind, and performance of human beings. It is the essence of everything living. Through its new brand platform, Daikin chose to celebrate ‘The Art of Air’, fresh clean air, which unlocks better, healthier and more comfortable lives.


For the Stay

Launched in the Middle East just ahead of the holy month of Ramadan, ”Hilton. For the Stay” places the hotel stay front and center