The Unstoppable Network
du
Overview
How do you prove a network is truly unstoppable? You stop talking and start streaming—live and on the move. To show just how powerful du’s 5G really is, the brand launched a TikTok livestream that ran for over 30 hours straight, breaking the Guinness World Record™ for the longest promoted livestream on the platform.
With just one smartphone – no backups, no fixed lines – the stream was handed between 12 content creators on a two-day road trip, crossing all seven Emirates of the UAE. From mangrove kayaking in Abu Dhabi and dune-bashing in Liwa to zip-lining over Ras Al Khaimah and a sunrise hot-air balloon ride above Dubai, the connection held strong throughout – never buffering, lagging, or dropping – showcasing raw network muscle in real time.
More than a marketing stunt, this was a nation-wide stress test. Streamers didn’t just travel virtually across the UAE; they watched reliability in action. This is storydoing at full throttle, proving that du doesn’t just promise performance, but delivers it live and unfiltered.
