URVENTURES
Arabian Automobiles Company
Overview
The UAE is making strides toward an equal future, but many women-led startups still face systemic barriers, particularly in funding and mobility. Recognizing this gap, Arabian Automobiles Company (AAC) and Nissan didn’t wait for change, they created it with the launch of URVENTURES.
This bold initiative turns a long-standing challenge into a launchpad for growth, introducing a disruptive business model that redefines how startups in the UAE scale their operations. URVENTURES transforms the Nissan URVAN from a commercial vehicle into a platform for empowerment. Instead of selling vans to early-stage businesses, the brands invested in them, offering fully branded, custom-equipped URVANs to women entrepreneurs in exchange for future equity. No loans. No interest. Just belief in potential.
Born from cultural insight and commercial ambition, the campaign was amplified through digital channels, ecosystem partnerships, and entrepreneurship networks, reimagining fleet marketing as a model for economic inclusion and positioning Nissan as a purpose-driven partner in national progress.
