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Waitographer

Waitographer

Hilton

TBWA\RAAD Dubai

Overview

We helped Hilton introduce its Waitographer Programme – an internal workshop led by renowned Middle East photographer Roger Moukarzel, upskilling the Hilton staff– delivering them an official certificate training as mobile photographers.

In 2020, Hilton launched the ‘To New Memories’ brand platform globally. The cornerstone of a great memory is a great photo. But there’s a problem: most holiday pictures are out of focus, cropped, or end up with a finger on the lens. What if we could make every waiter/waitress at Hilton a truly great photographer of precious memories? Hundreds of Hilton waiters and waitresses were trained across the UAE and Saudi Arabia and workshops will also roll out across the Hilton portfolio around the world.

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Using technology, TBWA\RAAD helped The Womanity Foundation bring late female scientists back to life, to turn them into Nobel laureates for their significant work and enable them to finally give their “Noble Speech” that was never written or delivered when it was due, to mark their legacy and place in history, in a field that was male-dominated for decades. The campaign brings to life Womanity’s mission to accelerate gender equality and foster an inclusive world where every girl and woman enjoys full rights and equal opportunities.

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