We’ve Got Your Ride
Nissan
Overview
Nissan Middle East has launched “We’ve Got Your Ride,” a social-first campaign introducing its enhanced 5-year regional Roadside Assistance programme across all 2025 models and beyond.
Built around relatable, chaotic moments every driver recognises, the campaign uses humour and human storytelling to position Nissan Assistance as a reassurance-led ownership benefit, offering comfort, safety and peace of mind when things don’t go to plan.
Created with TBWA\RAAD, the work is led by a hero film and supported by short-form social content across platforms including Instagram and TikTok, reinforcing a simple idea: life is unpredictable, but your car doesn’t have to be.
