Trusted to do
First Gulf Company
Overview
First Gulf Company (FGC) unveiled “Trusted to do” (قد الثقة) as a new brand positioning that defines, rather than reinvents, its role as a long-term infrastructure partner in Saudi Arabia.
Developed by TBWA\RAAD, the platform captures over two decades of delivery across construction and MEP, systems integration, and facility management into a clear promise built on reliability, precision, and accountability.
Rooted in FGC’s proven track record across government, healthcare, education, culture, and public-sector projects, the repositioning aligns the brand with the Kingdom’s evolving ambitions.
The launch rolled out through a brand film, manifesto, and integrated campaign, translating earned trust into a defined, future-facing brand platform.
