Global launch of the All-New Nissan Patrol Y63 in the Middle East
Nissan Patrol
Overview
Nissan Middle East unveiled the All-New Nissan Patrol Y63 in a landmark event in Abu Dhabi, marking the first-ever global vehicle launch in the region.
With 70 years of legacy in the Middle East, the Patrol is a symbol of the region’s culture and heritage. The historic launch of the Y63 introduces a new feeling, captured by the innovative campaign theme: #FeelPatrol, inviting drivers to connect on a deeper emotional level through: Feel Iconic, Feel Powerful, Feel Elevated, Feel Connected.
In a significant regional milestone, Nissan became the first automotive brand to advertise on Saudi Arabia’s Kingdom Tower, complemented by a striking takeover of Dubai’s Burj Khalifa, massive out-of-home (OOH) presence across the region, and a digital campaign live on YouTube, Shahid, and MBC Action. This campaign also includes strategic collaborations with content creators and influencers, ensuring widespread reach across all platforms.
More than just a launch, the campaign marked a celebration of the visionary partnership that’s been thriving between Nissan and its long-term creative partner in the region TBWA\RAAD for over two decades.
