Intelligent Football
Nissan
TBWA\RAAD Dubai
Overview
Most people are unaware of Nissan’s leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task. Nissan’s sponsorship of the UEFA Champions league presented the perfect opportunity to bring Nissan Intelligent Mobility to life and get people aware of, and familiar with, all the innovations packed inside Nissan vehicles.
By creating real-time highlights, Nissan provided fans with the content they actively look for while increasing their knowledge of NIM technology in a way that seamlessly fit with UCL moments of excitement.
