Ode to Empty Roads
Nissan Middle East
TBWA\RAAD Dubai
Overview
At Nissan Middle East, it has always been of utmost importance to develop mobility technology that allows people to drive safer and smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But today, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important for drivers to stay home and be safe.
“Ode to Empty Roads” depicts beautiful scenes of empty streets, conveying a message of solidarity and support and encouraging drivers to stay home, stay safe and leave the roads empty.
