One-drop Bottle
Henkel
TBWA\RAAD Dubai
Overview
Introducing the Pril One-Drop bottle, the exact detergent bottle, reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes. In a category that had fallen into a sea of sameness of on-screen cliché demos manufactured in post-production studios, we created a simple and self-explanatory way of taking our big on-screen demo and putting it into consumers’ hands to test off-screen, proving to the homemakers of the Middle East the power of the Pril solution. Note: This was a limited edition.
The crafting process took over 6 months; a mold was created after 20 hours of meticulous labor, following the exact design and shape of the real size bottle. 10,000 squeezable bottles were produced and one drop (1ml) of Pril liquid was injected into each of them, one by one. A final mini size label sticker was attached to it. The red cap to hold the liquid was added at the end. In a period of a month the samples were handed over in main supermarkets in UAE.
Awards
2016 \ Cannes Lions \ Bronze
2016 \ Clio Awards \ 2 Silver
2016 \ MENA Effies \ Gold \ 2 Silver
2016 \ Loeries \ 4 Silver
2017 \ MENA Cristal Festival \ Grand Prix \ 2 Gold \ Silver \ Bronze
2017 \ D&AD \ Wood Pencil
2017 \ One Show \ Bronze
2017 \ Dubai Lynx \ Grand Prix \ 5 Gold \ Silver \ Bronze
2017 \ TBWA Disruption Awards \ Gold \ Merit
2017 \ MENA WARC \ Silver
2018 \ Dubai Lynx \ Grand Prix
2018 \ WARC Awards \ Gold
