One-drop Bottle




Introducing the Pril One-Drop bottle, the exact detergent bottle, reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes. In a category that had fallen into a sea of sameness of on-screen cliché demos manufactured in post-production studios, we created a simple and self-explanatory way of taking our big on-screen demo and putting it into consumers’ hands to test off-screen, proving to the homemakers of the Middle East the power of the Pril solution. Note: This was a limited edition.

The crafting process took over 6 months; a mold was created after 20 hours of meticulous labor, following the exact design and shape of the real size bottle. 10,000 squeezable bottles were produced and one drop (1ml) of Pril liquid was injected into each of them, one by one. A final mini size label sticker was attached to it. The red cap to hold the liquid was added at the end. In a period of a month the samples were handed over in main supermarkets in UAE.


2016 \ Cannes Lions \ Bronze

2016 \ Clio Awards \ 2 Silver

2016 \ MENA Effies \ Gold \ 2 Silver

2016 \ Loeries \ 4 Silver

2017 \ MENA Cristal Festival \ Grand Prix \ 2 Gold \ Silver \ Bronze

2017 \ D&AD \ Wood Pencil

2017 \ One Show \ Bronze

2017 \ Dubai Lynx \ Grand Prix \ 5 Gold \ Silver \ Bronze

2017 \ TBWA Disruption Awards \ Gold \ Merit

2017 \ MENA WARC \ Silver

2018 \ Dubai Lynx \ Grand Prix

2018 \ WARC Awards \ Gold


Champion’s Hijack

Football is the main sport in the middle east, but since they lack strong competitive teams in their own countries, European football has become their major passion, and champions league the most important event. Paralyzing the region. Specially the UAE.