Patrol Cross Car Line-up
Nissan
Overview
Nissan has unveiled the All-New Patrol lineup in a campaign that leans into performance-driven storytelling over technical specs.
The work introduces three variants: Nissan Patrol, Patrol PRO-4X, and Patrol NISMO, through a film focused on the experience of driving an icon, rather than listing horsepower or technical figures. The approach signals Nissan’s bet that for this audience, feeling matters more than features.
Created with TBWA\RAAD, the campaign positions the Patrol as a nameplate with emotional equity, where when performance, design and power align.
