Playfont
OMO
TBWA\RAAD Dubai
Overview
The omnipresence and unstoppable rise of mobile devices, computers and gaming consoles have made kids spend more time inside, resulting in major health problems such as obesity and diabetes. The pandemic made the scenario even worse. With the on-going risks of contracting the virus, kids were stimulated to stay home, closed inside, and away from others. Knowing that parents were also worried and eager for new ways to engage with their kids, OMO wanted to invite them to rediscover the great outdoors through a new lens.
OMO created a new font called the OMO Playfont. A new typography inspired by kids’ activities and the way they play. Each letter of the alphabet was crafted from movement: the movement that has no boundaries, no rules, in the same way that kids play. Freely, without limitations.
