Save Our Deserts Too

Numerous campaigns have been made to bring attention to the problems at sea. But in the Middle East it’s the desert that needs saving too. Because human-made pollution poses the biggest threat to it. So, Nissan used a unique visual metaphor of waves made from sand and waste. Not to undermine conservation of the sea. But to bring to the surface another environmental issue that’s too often ignored.

This print campaign was featured in the prestigious Lurzer’s Archive.