Save Our Deserts Too




Numerous campaigns have been made to bring attention to the problems at sea. But in the Middle East it’s the desert that needs saving too. Because human-made pollution poses the biggest threat to it. So, Nissan used a unique visual metaphor of waves made from sand and waste. Not to undermine conservation of the sea. But to bring to the surface another environmental issue that’s too often ignored.

This print campaign was featured in the prestigious Lurzer’s Archive.



How do people usually motivate themselves to run in the city? Overall, the motivations for urban runners to work out in the city are diverse and multifaceted, reflecting the unique opportunities and benefits that urban environments offer for running and physical activity.