#SheDrives
Nissan Saudi Arabia
TBWA\RAAD Dubai
Overview
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman’s historic royal decree granted women the right to drive. Nissan strives to make the innovation and excitement of driving accessible to all, so the news presented an opportunity to genuinely bring this promise to life, at a time when all other carmakers are doing little beyond offering congratulations and concocting car-giveaway competitions.
To give women the confidence to exercise their right, and encourage men to support their decision, Nissan offered a group of young women the chance to get behind the
wheel for the first time – with a surprise group of driving instructors: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day.
Awards
2018 \ Dubai Lynx \ Grand Prix \ 3 Gold \ 4 Silver \ 2 Bronze
2018 \ D&AD Wood pencil
2018 \ Cannes Lions \ Gold
2018 \ Loeries \ 2 Silver \ Bronze
2018 \ WARC MENA Awards \ Silver \ Brand Rebel Award
2018 \ MENA Effie \ Grand Prix \ Gold \ Silver
2019 \ Dubai Lynx \ Glass Award
