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The Macabre Dictionary of Virginity Testing

The Macabre Dictionary of Virginity Testing

M.A.L.I.

Agency nameTBWA\RAAD Dubai

Overview

On the occasion of Arab Women’s Day on February 1st, 2022, M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles) pursued its fight against sexual violence, launching a creative campaign that champions equality in sexual rights for girls and women across the MENA region: “The Macabre Dictionary of Virginity Testing”- A dictionary that is beautifully illustrated in a children’s book style to challenge controversial issues which are far from being childish topics.

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Realistic Savings

Bankers is an insurance provider that has been operating in the region for a while. They knew how challenging it was to talk about retirement and they wanted to develop a campaign to promote their retirement plans. The problem is that people generally don’t think about retirement until they get close to the age of retiring. By that time, it’s too late to invest in a plan that will make the retirement period a smooth ride. On top of that, in the Arab world, many (if not all) parents rely on their kids to support them when they are older.

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