The Traditional Virginity Test




Across the Arab world lies a deeply ingrained and humiliating belief that a woman must keep her virginity intact until her wedding night, at which time she must demonstrate her virginity either via a degrading medical test, but most often via a bloodstain on the matrimonial bedsheets. Regardless of her innate value as a human being or her accomplishments, a woman’s worth is tied to her hymen.

To break the silence surrounding this taboo custom, and ultimately bring an end to this dangerous and derogatory practice, M.A.L.I – Mouvement Alternatif pour les Libertés Individuelles, launched the Traditional Virginity Test campaign, which used the tools of disempowerment themselves – the bedsheets – as a powerful way to highlight this dehumanizing practice.


2021\ Dubai Lynx \ Silver


What does it mean to be human?

At this pivotal moment in our lives, this poetic brand film created by TBWA\RAAD for the Louvre Abu Dhabi is an ode to the region.