What does it mean to be human?

Louvre Abu Dhabi



This is a time for renewal

At this pivotal moment in our lives, this poetic brand film created by TBWA\RAAD for the Louvre Abu Dhabi is an ode to the region.

The film epitomizes the transformative role that art plays in the human story. With its imaginative visual language, it speaks to the diverse regional youth and reinforces the Louvre Abu Dhabi’s positioning as a modern museum steeped in local culture.

Written and narrated by novelist and poet Ben Okri, the film’s script sends an inspiring message of hope and unity at this time for renewal and asks the viewer one vital question: What does it mean to be human? A question now more important than ever.


Nissan Unstuck Poster

The desert is not for beginners. The first rule of off-road driving is to go in convoy.