We helped Hilton introduce its Waitographer Programme – an internal workshop led by renowned Middle East photographer Roger Moukarzel, upskilling the Hilton staff– delivering them an official certificate training as mobile photographers.

In 2020, Hilton launched the ‘To New Memories’ brand platform globally. The cornerstone of a great memory is a great photo. But there’s a problem: most holiday pictures are out of focus, cropped, or end up with a finger on the lens. What if we could make every waiter/waitress at Hilton a truly great photographer of precious memories? Hundreds of Hilton waiters and waitresses were trained across the UAE and Saudi Arabia and workshops will also roll out across the Hilton portfolio around the world.


Space For Rent?

For the second year in a row, we teamed up with Meta, to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to rethink the significance of their individual action. We helped struggling small businesses get back on their feet. The same businesses that make up the cornerstone of every neighborhood, and with whom we all have personal relationships that are beyond just business. We created “Space for Rent”, a movement empowering people to become a living ad space for their favorite SMBs by using their most powerful asset: their social profiles.