To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and grown-ups – decided to disrupt in-store sampling, moving away from supermarkets and taking its product to people’s clothes, before they go out and get dirty.

Most people are unaware of Nissan’s leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task.

A promotion against all odds.

Lebanon is a country that thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads.

The Dubai Fitness Challenge 30×30 is an annual drive to combat UAE’s growing obesity and diabetes health issues. It aims to inspire companies and their employees to engage in better fitness regiments – throughout the day.

The desert season in the Middle East – October to March – is key for all those desert afficionados and it has been a crucial tentpole moment for Nissan to bring forward its off-road capabilities. But in a place in which every single billboard and hoarding is bigger than the next, how would we make one massive outdoor stand out and live in everyone’s phones?

The possibilities seem endless when it comes to AI but when it comes to Pasta, there’s only one way to do it right – slurping away at your spaghetti in a socially acceptable way of course.

In a country like Lebanon, everyone always has an opinion and makes sure to share it. No matter the reasoning or the agenda, any change will bring about 5 million opinions.

How do people usually motivate themselves to run in the city? Overall, the motivations for urban runners to work out in the city are diverse and multifaceted, reflecting the unique opportunities and benefits that urban environments offer for running and physical activity.

Lebanon, a nation grappling with despair and corruption, yearns for a lifeline. While many Lebanese view the election of a president as the initial step towards stability, the public finds itself in a state of limbo after enduring over six months of waiting for politicians to engage and reach agreements.

With an unwavering commitment to challenging conventions and a well-defined mission of deeply engaging audiences, Arabian Automobiles Company (AAC) has launched “The Unusual Suspects” Campaign, transcending the traditional bounds of storytelling.

KFC brought a mouthwatering partnership to the Middle East, teaming up with the iconic Cheetos to launch the Crunchin’ Cheese Fried Chicken!

Nissan sets new standards in off-roading excellence with the launch of its legendary “Al Ostoura” Nissan Y61. As the latest addition to Nissan’s lineup, “Al Ostoura” Nissan Y61 defies the ordinary in desert adventures, boasting unparalleled durability and performance.

Capturing attention amidst the glitz and glam of Dubai’s streets can be quite challenging. Deliveroo not only embraced this challenge but also raised the bar of innovative social impact, with its tech-infused holographic installation: “The Unmissable 50 Fils”.

The Middle East has long been recognized for its exceptional gaming talent, yet until now, the global stage has predominantly spotlighted male gamers. But what about the women in the Arab gaming community?

Nissan celebrates a timeless icon the “Patrol Super Safari Al Ostoura Edition,” paying tribute to the legends behind this legend. This campaign captures the essence of what makes the Patrol so special: its generational and sentimental value.

In a gesture of gratitude to its loyal customers, KFC has unveiled its exciting new “Loyalty Program,” designed to reward the brand’s most devoted clients.

In life, milestones such as career advancements, homeownership, and starting a family are often considered as significant achievements that define our success. However, these traditional markers can confine us to predictable routines, limiting our potential to explore new passions and embark on uncharted adventures.

Nissan Middle East broke new ground in sports sponsorship with the launch of its thrilling campaign, “A League of its Own,” in partnership with the renowned football team Manchester City.

Nissan Middle East unveiled the All-New Nissan Patrol Y63 in a landmark event in Abu Dhabi, marking the first-ever global vehicle launch in the region.

du has marked a new era in business efficiency and innovation with the launch of “The Ultimate Plans.” This cutting-edge initiative goes beyond connecting businesses to the internet by equipping business owners with essential tools for success.

In today’s world, individuality reigns supreme, and du understands customers’ need for personalized options. The brand has unveiled the “du Home Platform,” a campaign highlighting its commitment to personal preferences and celebrating every customer’s uniqueness.

In celebration of Ramadan 2025, Commercial Bank of Dubai (CBD) launched a heartwarming campaign that encouraged 30 days of giving – one small act at a time. Centered around the spirit of generosity, the initiative highlighted simple, everyday gestures that could make a meaningful difference in someone’s day.

Nissan has unveiled the All-New Patrol lineup in a campaign that leans into performance-driven storytelling over technical specs.

Nissan has unveiled the All-New Patrol lineup in a campaign that leans into performance-driven storytelling over technical specs.

First Gulf Company (FGC) unveiled “Trusted to do” (قد الثقة) as a new brand positioning that defines, rather than reinvents, its role as a long-term infrastructure partner in Saudi Arabia.

KFC Arabia playfully reimagined the region’s deeply rooted hospitality norms with “Taste Rules,” a campaign that challenges traditional table manners and puts taste first.

UAE telecoms provider du has launched “Bridging the Spaces Between Us”, a brand campaign that ditches the usual talk of 5G speeds and network coverage in favor of something more human: the emotional and cultural connections that define life in the UAE.

In a category dominated by picture-perfect food photography and globally templated campaigns, KFC Arabia is doing the opposite. The brand has unveiled a bold new creative direction that swaps polish for mess, global for local, and perfect for real, starting with the launch of Big Kentaaky, a 25cm sandwich that’s as over-the-top as the culture it’s designed for.

To launch the all-new Magnite, Nissan Middle East in partnership with TBWA\RAAD flipped the script on traditional car marketing. Four content creators from diverse backgrounds were handed the keys with just one brief: shoot the Magnite their way, with no filters, no rules, and full creative freedom.

In celebration of Saudi National Day, TBWA\RAAD partnered with First Gulf Company (FGC) to launch “We Shape the Future,” a social-first campaign that pays tribute to the Kingdom’s national pride and progressive vision.

Deliveroo has launched a playful out-of-home (OOH) stunt that reimagines traditional advertising, by speaking directly to pets to reach their humans.

Al Hatab’s latest brand film gets to the heart of what fresh really means – not just in the food served, but in the brand’s identity and values that shape everything they do.

Ülker brought nostalgia to life in a heartwarming film that tells the story of how one simple can carry through generations.

When violence escalated in Lebanon in 2024, and the last operational hospital in the country’s south became a direct casualty of targeted attacks, it marked more than the destruction of a medical facility, it symbolized a growing disregard for international humanitarian law, despite the Geneva Convention’s explicit protections established over seven decades ago.

du just launched “Go on Easy Mode,” a campaign that perfectly captures something we all do – turning simple digital tasks into unnecessarily complicated processes.

How do you prove a network is truly unstoppable? You stop talking and start streaming—live and on the move. To show just how powerful du’s 5G really is, the brand launched a TikTok livestream that ran for over 30 hours straight, breaking the Guinness World Record™ for the longest promoted livestream on the platform.

The UAE is making strides toward an equal future, but many women-led startups still face systemic barriers, particularly in funding and mobility. Recognizing this gap, Arabian Automobiles Company (AAC) and Nissan didn’t wait for change, they created it with the launch of URVENTURES.

Building on its commitment to deliver unbeatable value and bold flavors, KFC Arabia has introduced the Mighty Cruncher, a mouthwatering meal available in both Spicy and Original flavors for just AED 12. This exciting campaign highlights KFC’s dedication to bold taste with double the crunch and double the flavor. A series of captivating films adds a witty twist to the Colonel’s journey, portraying him in action-packed scenes as he takes on tough challenges to ensure every customer gets their Mighty Cruncher. Whether it’s the fiery Spicy version or the classic Original flavor, the Colonel goes all out to make each meal an unforgettable experience at an unbeatable price.

KFC Arabia has disrupted the fast-food market with a bold new value campaign, introducing an exciting offer: the Loaded Twister.

In the ever-evolving nation of the UAE, du is on a mission to make life easier through seamless connectivity, customizable lifestyle services, and simple finances.

Lebanese urbanites often joke about their rural cousins having larger families because they have little else to do but procreate.

We are all governed by rules. Both written and unwritten rules. But at home, the shackles come off.

The biggest challenge for rescue organisations, in the UAE and globally, is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds. Hence the old saying “You CAN´T teach an old dog a new trick”.

We’ve all been stopped for that “random search” at airports…no wait, we haven’t. These “random checks” have in fact been targeting mainly Muslims lately as fear of terrorist attacks beckoned.

2 parents suffer as they witness their son suffer from Slow Face. The face of slow internet.

INFINITI defied the rules by designing an exclusive experience enabled by technology and real drivers’ stories: The Audio Hunters activation.

Introducing the Pril One-Drop bottle, the exact detergent bottle, reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.

Football is the main sport in the middle east, but since they lack strong competitive teams in their own countries, European football has become their major passion, and champions league the most important event. Paralyzing the region. Specially the UAE.

Nissan wanted to raise awareness among its car owners on the danger of fake spare parts, and prove to them without a shred of doubt that they have absolutely no idea how to tell the difference between fake and genuine parts.

Numerous campaigns have been made to bring attention to the problems at sea. But in the Middle East it’s the desert that needs saving too.

Nissan’s regional Intellectual Property Rights (IPR) campaign, “Keep Asking Why,” redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation.

Nissan’s campaign for the new flagship model of its iconic Patrol 2023, embodies the essence of the brand platform ‘Defy Ordinary.’

KFC Napkinized: Napkins in any way you could imagine – because there is nothing better than eating KFC with your bare hands

Eating a piece of chicken or sipping on a coffee while driving is second nature to most drivers in the UAE, who are used to spending hours stuck in traffic.

After the revolution, when things haven’t changed much in Egypt, Egyptians suffered from lack of identity and no sense of belonging.

Road accidents pose a serious threat to people living in the GCC countries.

Dubai is perceived as a land of opportunity by many. People from all over the world pack their bags, move away from their loved ones, leave the homeland they grew in to experience the ‘Dubai Life’.

Careem has launched a global campaign that communicates its new positioning and reinforces its brand purpose, with an empowering message: “Start Something”.

For U.A.E. Innovation month, Louvre Abu Dhabi – the first universal museum in the Arab region – gave the world another exciting first: a radio-guided highway gallery along the Sheikh Zayed Road.

There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman’s historic royal decree granted women the right to drive.

To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and grown-ups – decided to disrupt in-store sampling, moving away from supermarkets and taking its product to people’s clothes, before they go out and get dirty.

Most people are unaware of Nissan’s leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task.

A promotion against all odds.

Lebanon is a country that thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads.

The Dubai Fitness Challenge 30×30 is an annual drive to combat UAE’s growing obesity and diabetes health issues. It aims to inspire companies and their employees to engage in better fitness regiments – throughout the day.

The desert season in the Middle East – October to March – is key for all those desert afficionados and it has been a crucial tentpole moment for Nissan to bring forward its off-road capabilities. But in a place in which every single billboard and hoarding is bigger than the next, how would we make one massive outdoor stand out and live in everyone’s phones?

The possibilities seem endless when it comes to AI but when it comes to Pasta, there’s only one way to do it right – slurping away at your spaghetti in a socially acceptable way of course.

In a country like Lebanon, everyone always has an opinion and makes sure to share it. No matter the reasoning or the agenda, any change will bring about 5 million opinions.

How do people usually motivate themselves to run in the city? Overall, the motivations for urban runners to work out in the city are diverse and multifaceted, reflecting the unique opportunities and benefits that urban environments offer for running and physical activity.

Lebanon, a nation grappling with despair and corruption, yearns for a lifeline. While many Lebanese view the election of a president as the initial step towards stability, the public finds itself in a state of limbo after enduring over six months of waiting for politicians to engage and reach agreements.

With an unwavering commitment to challenging conventions and a well-defined mission of deeply engaging audiences, Arabian Automobiles Company (AAC) has launched “The Unusual Suspects” Campaign, transcending the traditional bounds of storytelling.

KFC brought a mouthwatering partnership to the Middle East, teaming up with the iconic Cheetos to launch the Crunchin’ Cheese Fried Chicken!

Nissan sets new standards in off-roading excellence with the launch of its legendary “Al Ostoura” Nissan Y61. As the latest addition to Nissan’s lineup, “Al Ostoura” Nissan Y61 defies the ordinary in desert adventures, boasting unparalleled durability and performance.

Capturing attention amidst the glitz and glam of Dubai’s streets can be quite challenging. Deliveroo not only embraced this challenge but also raised the bar of innovative social impact, with its tech-infused holographic installation: “The Unmissable 50 Fils”.

The Middle East has long been recognized for its exceptional gaming talent, yet until now, the global stage has predominantly spotlighted male gamers. But what about the women in the Arab gaming community?

Nissan celebrates a timeless icon the “Patrol Super Safari Al Ostoura Edition,” paying tribute to the legends behind this legend. This campaign captures the essence of what makes the Patrol so special: its generational and sentimental value.

In a gesture of gratitude to its loyal customers, KFC has unveiled its exciting new “Loyalty Program,” designed to reward the brand’s most devoted clients.

In life, milestones such as career advancements, homeownership, and starting a family are often considered as significant achievements that define our success. However, these traditional markers can confine us to predictable routines, limiting our potential to explore new passions and embark on uncharted adventures.

Nissan Middle East broke new ground in sports sponsorship with the launch of its thrilling campaign, “A League of its Own,” in partnership with the renowned football team Manchester City.

Nissan Middle East unveiled the All-New Nissan Patrol Y63 in a landmark event in Abu Dhabi, marking the first-ever global vehicle launch in the region.

du has marked a new era in business efficiency and innovation with the launch of “The Ultimate Plans.” This cutting-edge initiative goes beyond connecting businesses to the internet by equipping business owners with essential tools for success.

In today’s world, individuality reigns supreme, and du understands customers’ need for personalized options. The brand has unveiled the “du Home Platform,” a campaign highlighting its commitment to personal preferences and celebrating every customer’s uniqueness.

Dreams may change, but what does not change is that when Saudi Arabians dream, they achieve. In celebration of the Kingdom of Saudi Arabia’s 94th National Day, NEOM unveiled a captivating film that echoes the national theme: “Keep dreaming, keep achieving.” This inspiring video resonates with the spirit of KSA, emphasizing that while dreams may evolve, the unwavering drive to achieve them remains constant.

The extraordinary can only happen when you Defy Ordinary! TBWA\RAAD and Nissan Middle East celebrated over 20 years of an incredible partnership with the launch of Nissan’s first-ever brand campaign – “Defy Ordinary.” This campaign brings the brand platform to life, proving that extraordinary achievements are possible when we remain committed to our vision of rewriting ordinary narratives.

INFINITI has set a new benchmark for automotive luxury in the Middle East with the exclusive launch of the All-New INFINITI QX80. Designed to deliver a first-class driving experience, the QX80 seamlessly blends sophistication, elegance, and innovation, offering an unparalleled journey on the road.

This year, Persil celebrated sustainability in fashion at Dubai Fashion Week’s Spring/Summer 2025 edition with its “Love at First Fabric” exhibition. As a sponsor of the fashion event, Persil unveiled a bold new chapter in fabric care with the relaunch of Persil Shampoo, a detergent specially designed to protect and renew colored and dark garments.

In the ever-evolving nation of the UAE, du is on a mission to make life easier through seamless connectivity, customizable lifestyle services, and simple finances.

KFC Arabia has disrupted the fast-food market with a bold new value campaign, introducing an exciting offer: the Loaded Twister.

Building on its commitment to deliver unbeatable value and bold flavors, KFC Arabia has introduced the Mighty Cruncher, a mouthwatering meal available in both Spicy and Original flavors for just AED 12. This exciting campaign highlights KFC’s dedication to bold taste with double the crunch and double the flavor. A series of captivating films adds a witty twist to the Colonel’s journey, portraying him in action-packed scenes as he takes on tough challenges to ensure every customer gets their Mighty Cruncher. Whether it’s the fiery Spicy version or the classic Original flavor, the Colonel goes all out to make each meal an unforgettable experience at an unbeatable price.

KFC Arabia has introduced its newest menu item: Chicken Nuggets, bringing a finger lickin’ good flavor to an all-new addition.

KFC Arabia has brought a finger-lickin’ good twist to the virtual battlefields of Call of Duty with “Bribe Bucket”—an unconventional campaign that lets downed players negotiate their survival using KFC vouchers as in-game currency.

1750 Water has launched a new campaign highlighting the brand’s unmatched purity. With a touch of fun infused into its messaging, the campaign reinforces 1750 Water’s commitment to quality and authenticity. By blending creativity with a compelling narrative, it showcases how the water is sourced from untouched underground springs in the Tarshish Mountains and bottled at the region’s highest altitude.

In a country like Lebanon, where efficient public transport is lacking, cars are essential for daily life. Yet, systemic corruption and inefficiency at Lebanon’s vehicle registration department (Nafaa) have left many drivers unable to register their vehicles.

In an era where social media algorithms increasingly filter what the world sees, war stories from the Middle East are being suppressed and journalists are silenced before their information can reach the global audiences.

Nissan Middle East has officially launched the 2025 Nissan KICKS: an SUV built for those who live boldly and embrace individuality.

KFC flipped the script on a universal internet frustration: fake mobile game ads that promise everything and deliver nothing. With the “Original Fake Games” campaign, the iconic fried chicken brand turned clickbait into real, playable mobile games – bringing to life the infamous rolling barrels, giant pins, and trapped king scenarios, and finally delivering the experience gamers were promised but never got.

Swarovski made a bold statement in the heart of Dubai with a breathtaking digital takeover of the Burj Khalifa, celebrating the launch of the Swarovski x Ariana Grande Capsule Collection. The iconic tower lit up in stunning brilliance, reflecting the elegance and crystal-inspired aesthetic of the new collection.

In celebration of Ramadan 2025, Commercial Bank of Dubai (CBD) launched a heartwarming campaign that encouraged 30 days of giving – one small act at a time. Centered around the spirit of generosity, the initiative highlighted simple, everyday gestures that could make a meaningful difference in someone’s day.

The UAE is making strides toward an equal future, but many women-led startups still face systemic barriers, particularly in funding and mobility. Recognizing this gap, Arabian Automobiles Company (AAC) and Nissan didn’t wait for change, they created it with the launch of URVENTURES.

How do you prove a network is truly unstoppable? You stop talking and start streaming—live and on the move. To show just how powerful du’s 5G really is, the brand launched a TikTok livestream that ran for over 30 hours straight, breaking the Guinness World Record™ for the longest promoted livestream on the platform.

du just launched “Go on Easy Mode,” a campaign that perfectly captures something we all do – turning simple digital tasks into unnecessarily complicated processes.

When violence escalated in Lebanon in 2024, and the last operational hospital in the country’s south became a direct casualty of targeted attacks, it marked more than the destruction of a medical facility, it symbolized a growing disregard for international humanitarian law, despite the Geneva Convention’s explicit protections established over seven decades ago.

Ülker brought nostalgia to life in a heartwarming film that tells the story of how one simple can carry through generations.

Al Hatab’s latest brand film gets to the heart of what fresh really means – not just in the food served, but in the brand’s identity and values that shape everything they do.

Deliveroo has launched a playful out-of-home (OOH) stunt that reimagines traditional advertising, by speaking directly to pets to reach their humans.

In celebration of Saudi National Day, TBWA\RAAD partnered with First Gulf Company (FGC) to launch “We Shape the Future,” a social-first campaign that pays tribute to the Kingdom’s national pride and progressive vision.

To launch the all-new Magnite, Nissan Middle East in partnership with TBWA\RAAD flipped the script on traditional car marketing. Four content creators from diverse backgrounds were handed the keys with just one brief: shoot the Magnite their way, with no filters, no rules, and full creative freedom.

In a category dominated by picture-perfect food photography and globally templated campaigns, KFC Arabia is doing the opposite. The brand has unveiled a bold new creative direction that swaps polish for mess, global for local, and perfect for real, starting with the launch of Big Kentaaky, a 25cm sandwich that’s as over-the-top as the culture it’s designed for.

UAE telecoms provider du has launched “Bridging the Spaces Between Us”, a brand campaign that ditches the usual talk of 5G speeds and network coverage in favor of something more human: the emotional and cultural connections that define life in the UAE.

KFC Arabia playfully reimagined the region’s deeply rooted hospitality norms with “Taste Rules,” a campaign that challenges traditional table manners and puts taste first.

First Gulf Company (FGC) unveiled “Trusted to do” (قد الثقة) as a new brand positioning that defines, rather than reinvents, its role as a long-term infrastructure partner in Saudi Arabia.

Nissan has unveiled the All-New Patrol lineup in a campaign that leans into performance-driven storytelling over technical specs.

Nissan has unveiled the All-New Patrol lineup in a campaign that leans into performance-driven storytelling over technical specs.